In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to reach and engage their target audience. As we progress through 2025, Telegram has emerged as a formidable contender in the realm of messaging app marketing. With its growing user base and an array of powerful features, Telegram offers a unique opportunity for businesses to connect with their customers and drive growth.
December 2024 marked a significant milestone for Telegram, as the platform introduced a series of updates that have the potential to revolutionize marketing strategies. These new features not only enhance user experience but also provide marketers with advanced tools to promote their products, services, and brand narratives effectively. In this comprehensive blog post, we will delve into these updates and explore how businesses can leverage them to maximize their marketing efforts on Telegram.
Affiliate Programs for Mini Apps: Empowering User-Driven Growth
One of the most exciting additions to Telegram’s ecosystem is the introduction of affiliate programs for mini apps. This feature enables developers to create affiliate programs within their mini apps, allowing users and channels to earn commissions by referring others to these applications. The transparent and user-friendly system encourages organic growth and user engagement, providing businesses with a cost-effective way to expand their reach.
By integrating affiliate programs into their marketing strategies, businesses can tap into the power of word-of-mouth marketing. Existing users and channels become brand advocates, promoting the mini apps to their networks and driving increased downloads and usage. This user-driven approach not only enhances the visibility of the apps but also fosters a sense of community and loyalty among the user base.
To maximize the potential of affiliate programs, businesses should focus on creating compelling and user-friendly mini apps that offer genuine value to their target audience. By providing a seamless user experience and incentivizing users to share the apps with their friends and followers, businesses can generate a viral effect, leading to exponential growth and increased revenue.
AI-Powered Sticker Search: Enhancing User Interaction and Engagement
Stickers have become an integral part of messaging app communication, allowing users to express themselves in creative and engaging ways. Recognizing the importance of stickers in user interaction, Telegram has introduced an AI-powered sticker search feature. This advanced search functionality enables users to find stickers using complex, multi-keyword searches in various languages, making it easier than ever to discover and share relevant stickers.
For marketers, this enhancement presents an opportunity to create branded stickers that resonate with their target audience. By designing stickers that align with their brand identity, products, or services, businesses can encourage users to share them in their conversations, increasing brand visibility and engagement. The AI-powered search feature ensures that these stickers are easily discoverable, even when users search for related keywords or phrases.
To capitalize on this feature, businesses should invest in creating high-quality, visually appealing stickers that capture the essence of their brand. By collaborating with talented designers and leveraging user insights, marketers can develop sticker packs that resonate with their audience and encourage sharing. Additionally, partnering with popular sticker creators or influencers can further amplify the reach and impact of branded stickers.
Collages in Stories: Enhancing Visual Storytelling
Visual content has always been a powerful tool in digital marketing, and Telegram’s introduction of collages in stories takes it to the next level. Users can now combine up to six photos or videos in various layouts within their stories, creating visually striking and engaging narratives. This feature opens up new avenues for businesses to showcase their products, promotions, or brand stories in a compelling manner.
By leveraging collages, marketers can create immersive visual experiences that capture the attention of their audience. For example, a fashion brand can showcase multiple product images in a single collage, highlighting different styles or color variations. Similarly, a travel company can combine stunning destination photos and videos to inspire wanderlust and encourage bookings.
To make the most of collages in stories, businesses should focus on creating visually cohesive and aesthetically pleasing layouts. By carefully selecting images and videos that complement each other and align with the brand’s visual identity, marketers can create stories that stand out and leave a lasting impression on viewers. Additionally, incorporating engaging captions, calls-to-action, or interactive elements within the collages can further boost user engagement and drive desired actions.
Captions Above Media: Highlighting Key Messages
In a world where attention spans are shrinking, it’s crucial for businesses to effectively communicate their key messages to their audience. Telegram’s update allowing users to move captions to the top of media in chats addresses this need by giving marketers the ability to highlight important information or calls-to-action more prominently.
By placing captions above the media, businesses can ensure that their core messages are immediately visible to users, even if they don’t fully engage with the shared content. This strategic placement can be particularly effective for promotional campaigns, product launches, or time-sensitive announcements, where grabbing the audience’s attention is paramount.
To optimize the impact of captions above media, marketers should craft concise and compelling copy that quickly conveys the essential information. Using strong action verbs, persuasive language, and clear instructions can motivate users to take the desired actions, whether it’s clicking on a link, making a purchase, or signing up for a newsletter. Additionally, incorporating relevant emojis or visual cues can further enhance the visibility and appeal of the captions.
Enhanced Business Monetization: Thriving in a Growing Market
Telegram’s remarkable growth in 2024, with total revenue surpassing $1 billion and over 12 million Premium subscribers, underscores the platform’s expanding user base and the effectiveness of its monetization strategies. This financial stability creates a fertile environment for businesses to thrive and capitalize on the opportunities presented by the platform.
As Telegram continues to invest in features and functionalities that benefit both users and businesses, marketers can confidently allocate resources to their Telegram marketing efforts. The platform’s growing user base represents a diverse and engaged audience that businesses can target through various marketing channels, such as sponsored messages, branded stickers, or mini app promotions.
To fully leverage Telegram’s monetization potential, businesses should develop comprehensive marketing strategies that align with their goals and target audience. This may involve creating premium content, offering exclusive deals or discounts to Telegram users, or partnering with influencers to amplify brand reach. By consistently delivering value to their audience and staying attuned to the platform’s evolving features, businesses can establish a strong presence on Telegram and drive significant revenue growth.
Improved Bot Capabilities: Automating Customer Engagement
Bots have been an integral part of Telegram’s ecosystem, providing businesses with a powerful tool to automate interactions and enhance customer engagement. With the latest updates, bots on Telegram have become even more versatile, with the ability to manage reactions, quotes, and links, as well as send replies to other chats or topics.
These advanced bot capabilities open up new possibilities for businesses to streamline their customer support, lead generation, and marketing efforts. For instance, a customer service bot can now handle a wider range of inquiries, providing instant responses and directing users to relevant resources or human agents when necessary. Similarly, a lead generation bot can engage potential customers, collect their information, and nurture them through the sales funnel.
To make the most of these enhanced bot capabilities, businesses should invest in developing intelligent and user-friendly bots that can handle various scenarios and provide seamless experiences. By leveraging natural language processing (NLP) and machine learning technologies, bots can understand user intent and provide accurate and contextually relevant responses. Additionally, integrating bots with existing CRM or marketing automation systems can further streamline processes and provide a holistic view of customer interactions.
Customizable Channel Appearance: Reinforcing Brand Identity
Telegram’s introduction of customizable channel appearance allows businesses to take their branding efforts to the next level. Channels can now personalize their colors and logos for the profile cover, creating a more cohesive and recognizable brand presence on the platform.
By customizing their channel appearance, businesses can reinforce their brand identity and create a more engaging experience for their audience. Consistent branding across all touchpoints, including Telegram channels, helps build trust, familiarity, and loyalty among users. It also makes it easier for customers to identify and engage with the brand’s content amidst the vast array of channels on the platform.
To effectively customize their channel appearance, businesses should adhere to their established brand guidelines, ensuring that the chosen colors, logos, and visual elements align with their overall brand identity. Consistency is key, and any customizations should seamlessly integrate with the brand’s existing visual language. Additionally, businesses can use this feature to create themed or seasonal channel appearances, adding an element of novelty and excitement for their audience.
Reposting Channel Messages to Stories: Amplifying Reach and Engagement
Telegram’s update allowing users to repost messages from channels to their stories has unlocked a new avenue for businesses to expand their reach and engage a broader audience. By leveraging user-generated content (UGC), businesses can tap into the power of social proof and encourage their audience to become brand advocates.
When users repost channel messages to their stories, they expose the brand’s content to their own network of followers, potentially reaching new prospects and increasing brand visibility. This organic amplification can be particularly effective for businesses targeting specific niches or communities, as it leverages the trust and credibility that users have within their own circles.
To encourage users to repost channel messages, businesses should create compelling and shareable content that resonates with their audience. This can include informative posts, engaging visuals, exclusive offers, or interactive elements that prompt users to take action. By consistently delivering value and making it easy for users to repost content, businesses can foster a sense of community and encourage user-generated amplification.
Premium Gifts: Rewarding Loyalty and Incentivizing Engagement
Telegram’s introduction of Premium Gifts allows businesses to reward their loyal customers or incentivize engagement by gifting Premium subscriptions to multiple users simultaneously. This feature opens up new possibilities for businesses to create targeted marketing campaigns and strengthen their relationships with their audience.
By gifting Premium subscriptions, businesses can show appreciation for their most active and engaged users, fostering a sense of exclusivity and loyalty. This can be particularly effective for businesses with a strong community presence on Telegram, as it encourages users to continue engaging with the brand and advocating for it within their networks.
To maximize the impact of Premium Gifts, businesses should develop strategic gifting campaigns that align with their marketing goals. For example, a business can offer Premium Gifts as a reward for users who make a purchase, subscribe to a newsletter, or participate in a contest. By tying the gifting to specific actions or milestones, businesses can incentivize desired behaviors and drive measurable results.
Advanced Analytics for Stories: Data-Driven Content Optimization
Telegram’s advanced analytics for stories provide businesses with valuable insights into the performance of their content, enabling data-driven optimization and refinement of their marketing strategies. With detailed statistics on viewer reactions and reposts, businesses can gain a deeper understanding of their audience’s preferences and engagement patterns.
By analyzing the data provided by Telegram’s analytics, marketers can identify the types of stories that resonate most with their audience, such as specific themes, formats, or visual styles. This information can then be used to refine content strategies, ensuring that future stories are tailored to the interests and expectations of the target audience.
To fully leverage the power of advanced analytics, businesses should establish clear metrics and KPIs for their Telegram marketing efforts. By regularly monitoring and interpreting the data, marketers can make informed decisions about content creation, timing, and distribution. Additionally, A/B testing different story elements, such as captions, visuals, or calls-to-action, can provide valuable insights into what drives the highest engagement and conversions.
FAQs about Telegram Marketing in 2025
What is Telegram’s affiliate program for mini apps?
Telegram’s affiliate platform allows mini app developers to create affiliate programs where users and channels can earn commissions by referring others to these apps, promoting organic growth and user engagement.
How does the AI-powered sticker search benefit marketers?
The AI-driven sticker search enables users to find stickers using complex, multi-keyword searches in various languages, enhancing user interaction and providing marketers with more expressive tools for communication.
What are collages in Stories, and how can businesses use them?
How does the ‘Captions Above Media’ feature enhance marketing content?
This feature allows users to move captions to the top of media in chats, enabling marketers to highlight key messages or calls to action more effectively
What is the significance of Telegram’s reported revenue growth in 2025?
Telegram reported significant growth in 2025, with total revenue surpassing $1 billion and over 12 million Premium subscribers, reflecting the platform’s expanding user base and the effectiveness of its monetization strategies.
How have bot capabilities been enhanced in the latest update?
Bots on Telegram can now manage reactions, quotes, and links, and can send replies to other chats or topics, allowing businesses to automate interactions more efficiently.
What customization options are available for channel appearances?
Channels can now customize their appearance, including colors and logos for the profile cover, allowing businesses to maintain brand consistency and create a more personalized experience for their audience
How can businesses utilize the feature of reposting channel messages to Stories?
Users can repost messages from channels to their stories, supporting various media types, enabling businesses to amplify their reach and engage a broader audience through user-generated content.
What is the ‘Premium Gifts’ feature, and how can it be used in marketing?
How do the advanced analytics for Stories benefit marketers?
What are the advantages of using Telegram’s mini apps for businesses?
Telegram’s mini apps can run in full-screen mode, offering businesses the opportunity to create immersive experiences within the app, supporting extended gestures and gyro controls.
How can businesses leverage Telegram’s group chat features for marketing?
Telegram groups support up to 200,000 members, facilitating community building and direct interaction with audiences, effective for fostering discussions and gathering feedback.
What role do Telegram bots play in automating customer support?
Telegram bots can automate tasks such as sending messages, collecting feedback, and managing marketing campaigns, enhancing customer engagement and support.
How can the ‘Sponsored Messages’ feature be utilized for targeted advertising?
Sponsored messages allow businesses to reach targeted audiences based on interests and language in channels with over 1,000 subscribers, operating on a per-impression basis.
What is the impact of Telegram’s user demographics on marketing strategies?
With a predominantly young user base, approximately 31% aged between 25 to 34, Telegram offers high engagement potential for targeted marketing campaigns.
How does the removal of the ‘People Nearby’ feature affect businesses?
The removal of the ‘People Nearby’ feature underscores Telegram’s commitment to enhancing user security, prompting businesses to explore alternative methods for local engagement.
What is the ‘Businesses Nearby’ feature, and how can it benefit local businesses?
How can the ‘Stories’ feature be utilized for ephemeral marketing content?
What are the benefits of Telegram’s ‘Custom Emoji Packs’ for group interactions?
How can businesses utilize Telegram’s ‘Voice-to-Text’ conversion feature?
The Voice-to-Text conversion feature for voice and video messages in boosted groups makes communication more accessible, allowing businesses to cater to a wider audience.
Conclusion
Telegram’s December 2025 updates have introduced a range of powerful features and enhancements that can significantly boost marketing strategies and drive business growth on the platform. From affiliate programs for mini apps to AI-powered sticker search, collages in stories to customizable channel appearance, these updates provide businesses with innovative tools to engage their audience, amplify their reach, and achieve their marketing goals.
As Telegram continues to evolve and expand its offerings, businesses that stay attuned to these developments and adapt their strategies accordingly will be well-positioned to thrive in the competitive landscape of messaging app marketing. By leveraging Telegram’s growing user base, advanced features, and monetization opportunities, businesses can establish a strong presence, build meaningful connections with their customers, and unlock new avenues for growth and success.
In the fast-paced world of digital marketing, embracing change and staying ahead of the curve is essential. Telegram’s latest updates represent a significant step forward in empowering businesses to connect with their audience in more engaging and impactful ways. By understanding and implementing these features effectively, marketers can maximize their results and stay at the forefront of the ever-evolving Telegram marketing landscape.
As we move further into 2024 and beyond, it is clear that Telegram will continue to play a pivotal role in shaping the future of messaging app marketing. With its commitment to innovation, user-centric approach, and growing ecosystem of businesses and developers, Telegram is poised to revolutionize the way brands interact with their customers and drive meaningful growth.
So, whether you’re a small business owner looking to expand your reach, a marketer seeking to engage your target audience, or an entrepreneur exploring new opportunities, Telegram’s latest updates offer a wealth of possibilities. By staying informed, experimenting with new features, and consistently delivering value to your audience, you can harness the power of Telegram marketing and take your business to new heights in 2025 and beyond.
